Young Couples are Ready to Buy Real Estate

Social Media Tree

Over the last few days, some interesting news has come out in regards to the current real estate market. For example, 23% of home sales in the 2nd quarter were foreclosure properties. Furthermore, the price of the foreclosure increased 6% from the 1st quarter of 2012.

Other news has emphasized the possibility that short sales will increase in the near future as more underwater homeowners are able to add a short sale to their list of options. Specifically, underwater homeowners with Fannie Mae and Freddie Mac loans who meet a certain criteria could qualify for a short sale starting November 1.

Despite these hot news items, the biggest piece of information that is great for both those marketing foreclosures, short sales, and other properties is that young couples are ready to buy real estate.

Tailor your Advertisement

At first glance, many people are likely to ignore this seemingly small piece of information. However, this news is actually a game changer in the real estate industry.

If young people are interested in investing in the current real estate market, then everyone from real estate agents to investors should be tailoring their advertisements and messages to young people.

How, exactly, should you market to young people?

In one word: social media.

Utilizing Social Media Outlets

If you are marketing to younger crowed, then you should be advertising your property listings and real estate related news on every social media site from Twitter and Facebook to YouTube and Pinterest.

Not only should you be posting on these social media sites, but you should also be actively engaging with users (potential customers) and researching their interests.

Imagine utilizing the moments when these young people turn to social media channels to fight boredom, catch up on the latest gossip, or play on games such as Farmville, in a way that actively targets these interested audiences with your blogs, discussions, and advertisements.

In the end, these young buyers are the future and are the individuals who are interested in purchasing real estate in the near future; therefore, turn your marketing strategies toward social media if you wish to target this tech-savvy crowd.

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