Campaign to Help Homeowners Avoid Foreclosed Homes HUD
May 25th, 2009 by 
Joseph Smith
Direct-to-consumer Federal Housing Administration (FHA) lender, Lend America has launched the first phase of its national advertising campaign designed to educate troubled homeowners facing foreclosed homes HUD about the Obama Administration’s HOPE for Homeowners (H4) foreclosure rescue program.
A National Mortgage Banking organization, Lend America is the pioneer lending institution to receive the U.S. Department of Housing and Urban Development’s (HUD) approval to underwrite, finalize and insure H4H loans without HUD review.
Lend America’s national advertising campaign, which has a tagline of “Relief comes in the form of hope”, will include print advertisements on several national newspapers. Furthermore, Lend America plans to introduce a series of television commercials in a 60-second format as part of its program to educate distressed homeowners about the H4H foreclosure rescue program.
On October 1, 2008, the Obama Administration launched its HOPE for Homeowners housing recovery program. It allows lending institutions to refinance delinquent or current loans provided that first lien loan holders write the mortgage down to not more than the current market value of properties.
The program also requires lenders to forgive any prepayment penalties and late fees. The refinance loan will be insured by the FHA and holders of subordinate liens will receive a share in any future appreciation of mortgage loans.
Lend America Chief Business Strategist Michael Ashley said that the organization supports President Barack Obama’s program to help troubled homeowners avoid foreclosed homes HUD. Ashley believed that the H4H, despite being a complex program, would gain significant momentum.
He explained that the national advertising campaign will increase awareness of troubled borrowers on available refinancing solution that will help them prevent foreclosed homes.
Meanwhile, Ashley pointed out that the campaign is a way for the organization to show its commitment to maintain its leadership in the Obama Administration’s foreclosure rescue program. He pointed out that the organization is committed on fulfilling its promise to save about 10,000 struggling homeowners from foreclosure, the easiest and fastest way possible.
